Texting while driving is chemically addictive

A new study commissioned by AT&T finds that 75% of surveyed drivers admit to at least glancing at their phone while behind the wheel. The reason, according to the study’s author Dr. David Greenfield, is that “we¬†experience an elevation of dopamine” when a notification shows up on our phone.

Furthermore 90% of respondents know that texting while driving is dangerous but many find a way to rationalize their activity such as the 30% who believe they can multi-task, even though independent studies have disproven this myth.

AT&T has produced a free Android and iPhone app called “DriveMode” that silences incoming text messages when the vehicle is in motion. Particularly well-suited for teenage drivers, if youngsters deactivate the app, parents receive a text message informing them of the illicit activity.

Read more at Edmunds.com

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